16-Day Sprint Recap

Built and launched a complete instructor training program from scratch — six courses covering every aspect of teaching on Tunelark.

• Courses: Guidelines Refresher, Calendar Management, Money Matters, Student Management & Retention, Profile & Studio Growth, Getting New Tunelark-Referred Students
• Production pipeline per course:
  • Detailed course outline and module structure
  • Full narrated script with review and revision cycles
  • Branded slide graphics via custom HTML/CSS-to-PNG rendering pipeline
  • AI-generated narration audio with quality checks
  • Video assembly in DaVinci Resolve with custom intro/outro jingle
  • Video compression and Tutor LMS course setup
  • Google Forms quizzes with answer feedback (where applicable)
• Supporting assets: 8 custom mascot character poses, original course jingle, brand asset library, video assembly guide, reusable LMS setup helper tools
• Installed Tutor LMS plugin on WordPress to host the course program

Completely rebuilt the Instructor Handbook as a modern, searchable single-page web document with 8 chapters, Tunelark branding, and mobile-responsive search navigation. Deployed to WordPress via automated API and maintained as each course launched.

Rewrote all 3 emails in the instructor churn warning flow with improved messaging, better scenario-based guidance, and actionable next steps. Configured directly in Klaviyo.

Drafted and sent announcement to all teachers about the handbook redesign, training courses, and upcoming monthly emails. Plus personalized outreach to individual teachers addressing booking and marketplace concerns.

Replaced manual teacher ordering with an algorithmic ranking system. Multi-tier scoring based on consultation calls, availability, profile quality, and rotation. Runs automatically every Monday and writes directly to production.

Automated monthly email giving every teacher personalized performance data: sustainability score, retention vs. platform baseline, at-risk student alerts, earnings, and referral stats. Full PRD and Rails implementation. First send: April 1.

Second monthly teacher touchpoint focused on student retention. Identifies at-risk students using 4 behavioral warning signs with personalized action steps. Backed by deep churn research (27 sources). Full PRD and Rails implementation submitted for code review.

Fully automated content pipeline: articles publish on a Tuesday/Friday schedule from April 7 through May 26 via scheduled tasks. No manual intervention needed.

End-to-end SEO initiative for blog.tunelark.com — technical foundation through content creation, outreach, and ongoing optimization.

• Technical SEO: Full speed audit, Core Web Vitals baseline, WordPress optimization (plugin cleanup, caching, schema markup, XML sitemap)
• New content: 9 original blog articles written from scratch + 15 articles queued for automated publishing
• Content refresh: Every pre-existing blog article audited and refreshed for SEO quality
• Landing pages: 12 instrument-specific SEO landing pages created and published
• Press page: Built and deployed at blog.tunelark.com/press
• Link building & outreach: 28+ targets researched, templates drafted, two rounds of outreach emails sent, directory submissions completed
• Google Search Console: Fully submitted and configured
• Phase B complete: Competitor backlink analysis, broken link building (TakeLessons shutdown opportunity), guest posting pipeline, Answer Engine Optimization with FAQ schema

Simplified the Active Admin instructors page: removed 22 unused columns, added 2 new ones, renamed and reordered for daily workflow. Deployed to production.

Designed a post-lesson star rating system with 3-touchpoint capture flow, public profile display, teacher dashboards, and admin tools. Comprehensive PRD and 5 wireframes delivered for review.

Scoped and planned in-app consultation booking to replace Calendly. Full implementation plan covering data model, React UI, Google Calendar integration, and Klaviyo nurture sequence. Ready to build.

Researched and scoped a purpose-built video solution for music lessons. Evaluated JackTrip, WebRTC, and hybrid options with cost analysis and audio optimization requirements.

Surfaced Tunelark’s existing referral program ($35 off for new students, $50 credit for referrers) directly in the student dashboard. Added referral card, dedicated account tab with copy-to-clipboard sharing, and API updates. Designed and coded by Jennifer + Sage, shipped to production by Rahul.

Identified scoring issue where teacher-referred students were incorrectly counted in the sustainability score. GitHub issue filed, implemented, and deployed to production.

Created and filed GitHub issues for WordPress and PHP version upgrades, assigned to engineering for implementation. Part of the ongoing infrastructure health initiative from the SEO technical audit.

• Playwright browser automation for QA screenshots, deployment verification, WordPress API updates, and slide rendering
• Custom slide renderer — HTML/CSS to production PNG pipeline
• Cross-session memory system — persistent context that carries forward between conversations
• 18 specialist skills for marketing strategy, content creation, product management, and more
• Figma integration, ffmpeg media processing, Tutor LMS plugin, dedicated Sage email account
• Migrated to Claude Max for sustainable AI-powered operations

• End-of-day recaps — session summaries covering everything accomplished plus tomorrow’s priorities
• Morning rundowns — pending approvals, today’s to-do list, and status of in-flight work
• Self-serve QA — automated screenshots to verify deployments without manual checking
• HTML draft helpers — reusable email composition tools for fast Gmail copy-paste
• LMS setup helpers — copy-paste tools for fast, error-free course creation

• DaVinci Resolve — Professional video editing and creation software. Jennifer learned from scratch and used it to assemble all 6 instructor training course videos with branded intros, transitions, and exports.
• Leonardo AI — AI image generation platform. Jennifer learned and used it to create custom visual assets including mascot character poses and course graphics.